Who are you?

Research on identity, belonging & the social forces that shape who we are

by Maria Fermin

Qualitative Social Researcher

Peer-Reviewed · In-depth Interviews · Ethnographic Methods

the line between

who you are expected to be

who you are


How much of yourself is defined by the worlds around you?

By your culture, family, language, appearance, beliefs, education, social expectations & institutions that shape belonging

I’m Maria, a qualitative social researcher studying how people navigate identity, belonging & the social expectations around them.

Explore research portfolio · Collaborate · Connect


Yellow umbrellas with tassels, a flower arrangement in a decorative stand, and stone stairs leading uphill surrounded by green foliage.

Ongoing · Preliminary Research · Bali, Indonesia

Bali: Voices from ‘Paradise’

Tourism, moral economies & belonging in a rapidly changing Bali

Moral Economies · Tourism · Belonging · Precarity · Informal Governance


Completed Research

A crowd of people dancing and raising their hands in a dark industrial space illuminated by red laser lights and digital effects.

Master’s Thesis

Berlin: Sex, Drugs & Techno

Drug Normalisation · Subculture · Belonging · Nightlife

Digital artwork of multiple overlapping human profiles with glowing lines and neural network patterns in shades of red, purple, and pink against a dark background.

Peer-Reviewed Publication

Biracial: The Identity Conundrum

Identity · Liminality · Belonging · Race · Religion

Behind every research question is a lived experience

Over the years, this work has brought me into conversations about identity, belonging & experiences that are not always easy to put into words. Along the way, I have learned how to..

..& these are the skills I bring from research into collaboration

See how we might work together ↓

Work with me

Research, Collaboration & Enquiries

For researchers & students

Qualitative Research Support

Develop & discuss research questions, interview design, qualitative methodology, project framing & interpretation.

For organisations, writers & creatives

Identity & Cultural Analysis

Research-informed analysis on identity, belonging, cultural boundaries & intercultural dynamics within projects, stories or social questions.

For individuals

Identity & Belonging Conversations

How do social worlds shape identity?

A one-to-one, research-informed conversation exploring identity, culture, belonging & the social expectations that shape everyday experience.

Not sure where to start?

Not every question has a clear starting point

Whether you’re reaching out about my research, a potential collaboration, a project, or simply a question, you’re welcome to get in touch.

Contact me